App screen: fictional people and dataComing Home: Family Care
Our own iPhone app for UK families looking after someone at home, from idea to App Store submission.
Strategy · Product · Digital
From idea to launch, with health and care know how built in.
Caresque is a UK consultancy that helps organisations plan, design, build and launch. We bring commercial strategy, product design, web and iOS apps, marketing, workflow improvement and staff training content together in one team, with specialist knowledge of the NHS and social care.
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Coming Home app
Coming Home app
Our services
Eight ways we can help
Use one service on its own or bring us in from first idea to launch and beyond.
Consultancy
Clear commercial and strategic advice for founders, leadership teams and boards.
Find out moreGo to market strategy
Who to sell to, what to say, what to charge and how to reach them.
Find out moreNHS and social care specialists
Products and services that fit how the NHS, councils and care providers really work.
Find out moreBespoke web apps and iOS apps
Websites, web apps and iPhone apps designed and built to fit your needs.
Find out moreMarketing strategies and collateral
Brands, plans, literature and content that say the same thing everywhere.
Find out moreWorkflow analysis and digitalised improvements
Mapping how work actually gets done, then improving it with the right digital tools.
Find out moreStaff training content
Plain English guides, courses and short videos that help your team learn the job and your systems.
Find out moreCaresque in 80 seconds
A short film about what we do and how we work. Captions are on, and the transcript is below.
Read the transcript
Got an idea, a product or a process that needs to move? Caresque is a UK consultancy and product studio, and here is how we work. We offer eight services, from consultancy and new product design to web and iPhone apps, marketing, workflow improvement and staff training content. Every project follows six clear stages. First, Discovery. We listen, and we agree what success looks like. Second, Strategy. We turn what we learnt into a clear plan. Third, Design. We test it with real people before committing to build. Fourth, Build, with regular check ins, so there are no surprises. Fifth, Launch. We plan and run the launch with you. And sixth, Support. We stay on hand for as long as you need us, and you always know what happens next. Book a free discovery call at caresque.co.uk, or email hello@caresque.co.uk.
Flagship solution
Patient flow and retention
Getting people home from hospital on time depends on care providers who can keep their clients and keep their staff. We help with all three, using workflow analysis, data, digital tools, training and marketing.
13,647
patients a day, on average, were still in hospital in September 2026 although they no longer needed to be there.
Source: NHS England, Acute discharge situation report, September 2026 [S4]
Why work with us
Commercial thinking and delivery, in one place.
One team from strategy to launch.
The people who shape the plan also design and build what it needs, so nothing is lost in the handover.
We know health and care.
Our founder has spent eight years in senior roles at UK home care and live in care companies, working with NHS trusts, GPs and councils.
We build our own products too.
Coming Home: Family Care is Caresque's own iPhone app for family carers, so we know what it takes to take a product to market.
How we work
Six clear stages
DiscoveryWe listen first.1 to 2 weeks
StrategyWe turn what we learnt into a plan.2 to 4 weeks
DesignWe design the product, service, brand or workflow, and test it with real people before committing to build.3 to 6 weeks
BuildWe build what was designed.2 to 12 weeks
LaunchWe plan and run the launch together.1 to 2 weeks
SupportAfter launch we stay on hand to fix, improve and measure, for as long as you need us.Ongoing
Our work
Recent work
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App screen: fictional people and data
Real project work: Dignity Access website design, launch plannedDignity Access brand and digital programme
A company brand, everyday materials, literature and a new website for Dignity Access Limited.
Real Cura+ Admin screen: client details hiddenCura+ Admin platform
Workflow improvements and staff training for an operations platform that runs enquiries, surveys, quotes and installations.
Client concept project: mock ups with fictional dataEventkeel: studio website, planner admin and client app
Brand, website, admin and app design, plus a product roadmap, for an independent UK wedding and events planner. Concept and mock up stage.
Our approach
Built for sectors where trust matters
When we work with health and care organisations, we design to the standards that sector expects from the start, not as an afterthought.
NHS
We plan around how NHS teams, trusts and pathways actually work, and we never borrow NHS identity or imply NHS endorsement.
Social care
We design for care providers, councils, families and the people they support, with plain language and dignity at the centre.
Accessibility
We aim to meet WCAG 2.2 AA in everything we design and build, and we test with keyboards and screen readers.
UK GDPR
We practise data protection by design: collect less, explain clearly, and keep people in control of their information.
NHS style data security
We shape our working practices around the kind of controls the NHS Data Security and Protection Toolkit (DSPT) expects.
Founder
Stephen Fielding, Founder and Director
Stephen Fielding is the founder and director of Caresque Limited. After more than 20 years in commercial leadership, he has spent eight years in senior roles at UK home care and live in care companies across London and the South East, working with NHS trusts, GPs and councils on getting people home from hospital.
News
Latest news
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Before you launch: test with a few people, then make it simpler
Small usability tests and simpler forms are two of the cheapest ways to improve a new website, app or digital product before launch. Here is how to do both.
Carer retention starts in the first year
What Skills for Care's figures say about care worker turnover, why the first year matters most, and practical ways providers can help good carers stay.
Hospital discharge: where flow gets stuck, and what helps
What the latest NHS England figures show about delayed discharge, why delays build up at handovers, and practical ways to help people get home.
The power of AI in growing a business, used with care
Where AI genuinely helps a business grow, where it does not, and how to start safely, especially if you work in health and care.
Going to market in the NHS: what suppliers need to get right
Selling to the NHS and councils is different. Who decides, the rules that shape buying, the assurance buyers expect, and how to plan your route in.
Digital care records: what comes after going paperless
Most registered care services in England now use a digital social care record. Here is what the next step looks like, and how to get more from the system you already have.
Accessibility is good business, not a box to tick
One in four people in the UK are disabled. Why accessible websites and apps matter, what WCAG 2.2 AA means, and how to build it in from day one.
Designing for unpaid carers: services that fit around a caring life
Around five million people in England and Wales provide unpaid care. Practical ways to design services, apps and information that fit around their lives.
Why sometimes less is more
Fewer features, fewer messages, fewer steps. Why doing less, on purpose, often makes products, brands and services better for the people who use them.
Choosing a tech stack for the future: start with a single source of truth
Before you choose software, decide where the truth lives. How to pick a tech stack that grows with you, built around a single source of truth.
Let's talk
Got an idea, a product or a process that needs to move?
Tell us where you are and what you need. A free discovery call is the easiest way to find out whether we can help.
